From the Himalayas
to the British Army.
Now Helping Businesses
Thrive in the Age of AI.
SFEDI Certified Enterprise Coach · Certified Life Coach (Distinction)
Association for Coaching, Recognised Member
Built on Real Experience, Not Theory
My journey began in the foothills of Nepal. Raised with deep values of discipline, service and resilience, I went on to serve nearly 37 years in the British Army, leading teams across some of the world's most demanding environments, from Bosnia to Afghanistan. Through constant change, pressure and transition, one truth stayed constant: the people who thrive are those who adapt with clarity and courage, not those who wait for certainty.
That service, that life, earned me the Member of the Victorian Order, awarded by HM The Late Queen. I do not mention it to impress. I mention it because it reflects a standard of character and commitment I bring to every piece of work I do.
Along the way I also experienced burnout. That season of rebuilding taught me more about human resilience than any qualification ever could. And it gave me genuine empathy for the business owners I now work with — people who are capable, dedicated and exhausted, carrying enormous pressure with very little guidance on what actually moves the needle.
After the Army, I qualified as a certified life coach with a Distinction, became a recognised member of the Association for Coaching, trained as a DISC behavioural profiling specialist, completed CBT practitioner training, and earned my SFEDI enterprise coaching qualification — the UK's national standard for business support coaching. Every qualification built on the last. Every one chosen because it makes this work more practical and more effective for real people.
Nearly 37 years of leadership across four countries and the world's most demanding environments.
Certified life coach, enterprise coach, behavioural specialist. Helping people navigate change.
Now dedicated to helping small businesses and entrepreneurs adapt and thrive in the digital age.
A dedicated AI and digital growth platform for small businesses in the UK. Building now.
What I Witnessed Changed My Direction
Over decades of working with people through coaching, leadership and transformation, I began to see something that could not be ignored. Technology was not just changing how we live. It was reshaping the entire foundation of how businesses survive. And the people most affected were not large corporations with IT departments and strategy teams. They were the small business owners and individual entrepreneurs who are, in my view, the true backbone of our national and global economy.
I watched capable, hardworking people fall behind — not because they lacked skill or dedication, but because no one had helped them understand or access the tools that were reshaping their industry. A missed call automation. A properly set up Google Business profile. A simple AI assistant handling enquiries at midnight. These are not complicated technologies. But without clear guidance, they remain invisible advantages that only the larger or more connected businesses seem to benefit from.
The gap between those who understand digital and AI tools and those who do not is widening every single month. For small businesses, that gap is not just a competitive disadvantage. It is an existential one.
"Small businesses and entrepreneurs are the foundation of national and global economics. My mission is to help them grow, adapt and genuinely thrive — not just survive — in this rapidly changing world."
— Prakash Gurung MVO · Business Transformation ConsultantThat realisation drove the founding of GoChuChuro — a dedicated platform being built to help small businesses and entrepreneurs modernise, automate and grow. Not with hype. Not with jargon. With practical, human-centred guidance from someone who has spent a lifetime helping people navigate change.
The mission of Growth Empower has always been to grow, adapt and empower. That mission has not changed. It has found its most important application yet.
Grow
Build visibility, leads and sustainable revenue.
Adapt
Embrace digital and AI tools with confidence, not fear.
Empower
Take back control of your time, systems and future.
The Foundation Behind the Work
Every qualification below was chosen because it makes this work more practical and more effective for real business owners navigating real challenges.
Nearly 37 Years British Army Leadership
Global leadership across four countries and the world's most demanding environments. Understanding what makes people and organisations perform under real pressure.
MVO · HM The Late QueenLife Coaching Diploma
Certified Life Coach with a Distinction. The highest grade achievable. Applied to practical transformation for people and businesses.
DistinctionSFEDI Certified Enterprise Coach
SFEDI Awards is the UK's national awarding body for enterprise and business support qualifications. This qualification is built specifically for coaching business owners and entrepreneurs.
UK National StandardAssociation for Coaching
Recognised Member of the UK's leading independent professional coaching body. A standard of ethics, accountability and continued development.
Recognised MemberDISC Behavioural Profiling Specialist
Understanding how people think, make decisions and resist change. The biggest barrier to business growth is almost always behaviour and mindset, not knowledge.
Specialist TrainingCBT Practitioner Training
Cognitive Behavioural Therapy training. Essential for understanding why business owners get stuck and how to help them actually implement, not just learn.
Certified PractitionerStrategy Beats Reaction. Every Time.
Most business advice is reactive. A problem appears and someone offers a quick fix. That solves today's symptom but rarely changes the underlying pattern. The VIAR-KUSAC-GROW philosophy is built on a different belief: that lasting growth — whether in a person or a business — comes from building the right foundation first, in the right order, consistently applied.
Your Foundation
Where you are going and why it matters. Without this, every action is guesswork.
- Vision — know your destination
- Intention — set your daily direction
- Attention — focus on what moves the needle
- Repetition — build habits that compound
Your Roadmap
The practical path from knowing to doing. Most people get stuck somewhere between these two.
- Knowledge — understand what works
- Understanding — know why it works
- Skills — practise the right techniques
- Attitude — shift your perspective
- Courage — act despite uncertainty
Your Support
No one builds anything significant alone. The right guidance and support at the right time changes everything.
- Guidance — practical expert support
- Resources — tools that actually work
- Ongoing — consistent accountability
- Wins — progress over perfection
Then We Are Probably Aligned.
If you are a small business owner or an entrepreneur with a dream you have not yet started, and something here resonates — that is exactly where this work begins. No sales pressure. No overwhelming tech talk. Just practical guidance from someone who has navigated enormous change and come out the other side with real clarity.
No obligation. No pitch. Just a genuine conversation.
